LONDON, Monday: PHD Auckland’s DB Export Beer Bottle Sand has been declared the top-placed work from Asia Pacific in the Warc Media 100 Awards (formerly the Gunn Media 100).
While last year’s Apac work (Host/Havas Sydney’s Palau Pledge and the Carvaan digital-audio device, respectively) topped the prior lists, the top campaign in the Media 100 this year was I Don’t Roll On Shabbos, by MediaCom Connections Tel Aviv for Gillette.
The latest top 10 campaigns include three from Australia and one from New Zealand.
Four Apac shops made the list of the top 10 agencies: Mindshare Shanghai (3) UM Sydney (4) PHD Auckland (8) Mindshare Mumbai (9).
The top three countries remained unchanged on the previous two years, with USA #1, followed by UK, Australia, Brazil, Canada, China, India, New Zealand, Israel, and Mexico.
- Tables of the top 10 campaigns, and the top 50 agencies, networks, brands, and advertisers, here
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