AUCKLAND, Today: “Playfulness is a word you don’t often hear when it comes to solving hard problems,” writes DDB NZ AUNZ CCO Damon Stapleton in his latest blog.
“Many think fun should be for weekends or leisure time but many don’t trust it.
“Fun doesn’t seem very efficient. It doesn’t seem like a tool. The reason for that is playfulness doesn’t care about rules or the concept of time.
“Playfulness is the irreplaceable alchemy that turns that impossible problem into a new song.”
“Which is exactly why it is such a fantastic tool. It doesn’t care about what is important or what the rules are. This quality allows it to change anything and everything.
“Playfulness takes away the importance and the power of a problem. It makes it smaller and more malleable. We underestimate what it can do. And we should value it far more than we do. Because, it can literally change the world.
“It is the irreplaceable alchemy that turns that impossible problem into a new song.”
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