AUCKLAND, Today: The Post is dropping its paywall and slashing digital subscription prices to mark two years since relaunch—and some serious subscriber growth.
The move is part of a celebration across The Post, The Press, and Waikato Times, which have grown their combined audience by 39% and subscriber base by 78% year-on-year.*
Stuff Masthead Publishing Managing Director Joanna Norris says the growth proves the titles have struck a chord with readers nationwide.
“The Post is where movers and shakers right across the country turn to for the sharpest political, business and economic news and analysis. We’ve expanded The Post’s Auckland newsroom with a focus on business reporting, making significant inroads in the Auckland market in particular.
“Digital subscriptions outside of Wellington now make up 80% of The Post’s audience – it is truly a national news brand.” – Joanna Norris
“Digital subscriptions outside of Wellington now make up 80% of The Post’s audience – it is truly a national news brand.”
Editor Tracy Watkins says the results reflect the demand for strong, high-quality journalism.
“We’ve got the best political and business journalists and columnists in the country delivering amazing work for our subscribers across New Zealand: From the no-holds-barred political commentary of Andrea Vance, the economic insights of Luke Malpass and the insider knowledge of regular guest columnists like Vernon Small.”
Free Days run April 7 and 8, offering open access to non-subscribers and showcasing what’s on offer behind the paywall. Subscribers can access all three mastheads, Sunday Star-Times, regional titles, plus premium content from NZ House & Garden and NZ Gardener.
The current offer includes 10 weeks for just 50 cents a week or an annual sub for $99.
*Source: Nielsen Online Ratings February 2024 vs February 2025.
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