AUCKLAND, Monday: “I am in lockdown and I have been eating a shitload of Pringles and watching a fair amount of television,” writes DDB AUNZ CCO Damon Stapleton on his blog.
“As I watched, I noticed this weird phenomenon.
“Whenever an expert was interviewed about face masks, or how to make more ventilators, keep social distancing and all the other questions that get asked repeatedly every single fucking day, there would be a moment in the interview.
“Every time an expert uses ‘creative’ in an interview about Covid-19, have a Pringle. You are about to get very fat.”
“The moment was when they were asked what should be done to make things better.
“Invariably, almost none of them had an actual answer. You know what they all said? Ready for the phrase? We need to get creative.
“Do me a favour. After reading this, go and watch CNN for an hour. Now, every time an expert uses the word creative in an interview about Covid-19, have a Pringle. You are about to get very fat.”
- Read the full blog here: damonsbrain.com
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