AUCKLAND, Today: Publicis Groupe is expanding its offering in New Zealand, launching their global PR and integrated comms network MSL – and appointing Saatchi’s head of PR & social, Isobel Kerr-Newell, as MD.
MSL NZ will offer a full suite of communications services, including corporate communications & reputation management, crisis management, media relations, consumer PR, and social media.
Kerr-Newell will oversee the formation of the agency in New Zealand, launched with an established base of clients. Kerr-Newell has local and international experience and has been recognised at the Cannes Lions, D&AD, New York Festivals, Eurobest and Axis.
Prior to her role with Saatchi & Saatchi New Zealand, she was the London-based marketing director for Saatchi & Saatchi in Europe, Middle East and Africa. She has also been on the board of directors for Saatchi Sweden and was part of the network’s global sustainability board.
Before this, she worked with independent comms consultancy SweeneyVesty in Wellington and London.
The launch of MSL NZ follows the acquisition of MBM and Affinity ID by Publicis Groupe last year.
Margaret Key, the Korea-based ceo of MSL APAC & MEA said: “We are excited to expand the MSL footprint into New Zealand and welcome Isobel to our APAC team.
“Her experience and appreciation of PR as a strategic driver of an integrated model is exactly what is needed and we are fortunate to have a communications leader like Isobel join the MSL global network.”
“We have felt for some time that we need to bolster this capability in NZ to be able to offer truly end-to-end solutions.”
Publicis Groupe AUNZ ceo Michael Rebelo said: “PR and communications are an important part of the marketing mix for our clients, and we have felt for some time that we needed to bolster this capability in New Zealand to be able to offer truly end-to-end solutions.
“With the global firepower the MSL network provides, combined with Isobel’s expertise and local understanding, we believe we have a strong new offering for the market here.”
Kerr-Newell said: “It is wonderful to be able to continue my career with Publicis Groupe in this exciting new role with MSL.
“I am looking forward to sharing the tools and global insights of the MSL network with our clients in New Zealand and presenting our distinct form of communications expertise to the market.”
About MSL
MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With 3100 people across more than 107 offices worldwide, MSL is also one of the largest PR networks in Europe, and the fastest growing in Asia-Pacific.
- Contact Isobel Kerr-Newell: isobel.kerrnewell@mslgroup.com.
- mslgroup.com
About Publicis Groupe
In New Zealand, Publicis Groupe includes Digitas Affinity ID, Frontside, MBM, Performics, Saatchi & Saatchi, Starcom and Zenith.
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