AUCKLAND, Wednesday: Takapuna-based Pure Productions is creating a series of tvcs for Quarterpast – a new brand brought to consumers by fruit & coffee syrup makers Shott Beverages.
The first commercial, It Definitely Helps, features a warm performance by Rachel Hunter; and is produced & directed by Pure founder Jamie McKenzie.
Shott is supplied to the hospitality sector in markets all around the world and still proudly manufactures all products in New Zealand.
“McKenzie delivered the creative for the campaign, It Definitely Helps, as well as full-service production, and talent negotiations.”
“Quarterpast was born with a plan to quickly gain national momentum,” McKenzie says.
“The brief was clear – deliver a series of tvcs to be used throughout the year that would build trust, demonstrating how easy the drinks are to make and how great they can still taste with natural ingredients.”
Jamie McKenzie delivered the creative for the campaign, It Definitely Helps, as well as full-service production, and talent negotiations.
CREDITS
Director/Producer: Jamie McKenzie
Client: Shott Beverages
Brand: Quarterpast
Global Marketing Manager Shott: Miranda Reid
Copywriter: Chris Howden
Post-Production: Richard Parker
Production Company: Pure
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