Category Archive

Clemenger creative Steve Hansen is back on the job in Wellington, quickly recovering from his heady adventures in France last month where he picked up several trophies at this year’s Cannes Festival –including Silver and Bronze Lions for his Conscious Crossings, designed to make people more aware around railway crossings.

The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from South Africa, where she was a marketing manager at Sun City resort.

In town this week as a guest of PHD to update clients on trends affecting the future of marketing and media – including pre-emptive marketing – was Professor Karen Nelson-Field, an expert on artificial intelligence, and ceo of Media Intelligence Co Adelaide. She provided sharp, straightforward answers to three M+AD questions … 

“People are spending too much time worrying about the picture frames rather than what’s in them – the channel rather than the content. I always start with the idea first.”

NZ takeaway platform Menulog’s marketing programme is to reinforce its position in the NZ food delivery industry, which it helped pioneer. But Rory Murphy, the company’s Sydney-based ANZ commercial director was strangely coy about the details in a brief email exchange with M+AD.

Midas sent M+AD this Q+A interview with its new executive director, Deb Ryan (see Arrivals & Departures). Be warned – it’s soft, but does contain nuggets!

Unexpected ad pop-ups & video pop-ups are in the sights of Ryan Bonnici, the Sydney-based APAC marketing director of HubSpot – a global inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Bonnici took part in a Q+A session with M+AD … 

M+AD had the pleasure of sitting next to Adshel’s new digital & technology sales manager Rick Goodwin at last week’s Axis Awards – the small talk was interesting, but what really got our attention was the realisation that Goodwin had moved from a high-tech digital medium (Yahoo NZ) to a good old-fashioned print/display medium. A step backwards?

Since taking up the NZ manager role at Asia/Europe analytics company Datalicious in April last year, Kasmira Sewpershad (ex OMD, Contagion, MediaWorks) has seen the business grow as she guides her team of smart, passionate and caring data nerds working to deliver innovative marketing solutions for brands. Today, she brings M+AD readers up to speed.

Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total customer satisfaction.