AUCKLAND, Monday: Indie ad agency R26, with Kingsland producer Hood & Co, has launched a new campaign for leading smart device manufacturer Oppo, aiming to shine a light on its latest flagship device, the Find X3 Pro, and its cutting-edge camera with professional DSLR-level features.
Oppo NZ marketing director Daimler Teves said: “The campaign includes a tvc filmed entirely on the Oppo Find X3 Pro that follows a unique storyline featuring a Kiwi artist’s journey of inspiration – young boy discovers beauty and colour while exploring his local forest and uses that to inspire his growth as an artist.
The tvc was directed by James Rua, and appears on broadcast TV, On Demand, and digital platforms from today.
“Then as an adult, he uses the Find X3 Pro’s camera to recapture that colour to help create his masterpiece.
The tvc put the Find X3 Pro to the test with everything from capturing footage in low-light conditions in the bush to showcasing the incredible micro lens capability of the phone.
“The tvc appears on broadcast TV, On Demand, and digital platforms from today.”
“This is Oppo’s first smartphone to capture and display one billion colours and we wanted to showcase how powerful that is through creativity and art.”
“We’re extremely confident in the photo and video quality the Find X3 Pro can produce and it’s incredible to see that it stacks up next to other commercials filmed using professional equipment.
“Oppo is celebrating four years in the New Zealand market and has recently become the No 3 smartphone brand in the market. It was also awarded Consumer NZ’s Top Mobile Phone Brand for 2020 – the second year in a row.”
- R26 Agency, Auckland: linkedin.com/r26
- Hood & Co: www.thehoodand.co
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