AUCKLAND, Today: MediaWorks and NZME stations are mainly on the rise again, after the second radio survey for 2019 demonstrates that radio remains a dominant media in NZ with 3.63 million people or 84% of New Zealanders aged 10+ listening each week.
Commercial radio in New Zealand reaches 3.38 million people or 78% of New Zealanders aged 10+. This is an increase of approximately 35,300 people aged 10+ on Survey 1 2019.
The results also show that on average, listeners tune in for 17 hours 1 minute of commercial radio each week. Advertisers are able to continue to reach their audiences during different moments in their day or week with consistent listenership numbers across key points of the day and week. 59% of people aged 10+ listen to commercial radio at Breakfast (Mon-Fri 6am-9pm), 60% during the Workday (Mon-Fri 9am-4pm) and 62% on Weekends (Sat-Sun 12mn-12mn).
3.63 million people or 84% of New Zealanders aged 10+, listen to radio each week in Survey 2 2019.
3.38 million people or 78% of New Zealanders aged 10+, listen to commercial radio each week in Survey 2 2019. This is an increase of approximately 35,300 people aged 10+ on Survey 1 2019.
RBA ceo Jana Rangooni is pleased to see radio continuing to appeal to such large audiences across New Zealand and points out the robustness of the industry’s audience measurement. “GfK sample over 15,000 people every year and invest heavily to ensure the sample replicates the population in every way,” she said.
“This is without doubt one of the most extensive pieces of consumer research done in New Zealand.”
“This is without doubt one of the most extensive pieces of consumer research done in New Zealand.”
MediaWorks head of content, Leon Wratt said: “As an industry we must continue to strive to create products that people love, so it’s great to see radio continuing to produce excellent audience numbers right across all the age groups.”
NZME group director – entertainment Dean Buchanan said: “Radio is such a personal medium. These listening numbers are credit to all the amazing radio people who share their stories, life experiences and perspectives with New Zealand in a way that’s prompting more and more Kiwis to tune in and engage.”
MediaWorks
- MediaWorks listenership has increased by 12,600 listeners from April 2019 now reaching 2,391,000 listeners nationwide.
- The Edge (630,400), The Breeze (569,900) and More FM (567,500) are the three most listened-to music stations in the country (in that order), with each network increasing their cumulative audience by more than 20,000 listeners*
- The Breeze is New Zealand’s most popular music station outright with 8.6% share nationwide
- Celebrating its 21st birthday this year with an event in July, George FM has gained 21,100 listeners nationally*
- The Magic brand has maintained its debut position as NZ’s third biggest station overall with 8% share
NZME
- As a growing number of Kiwis choose to listen to Newstalk ZB and ZM, New Zealand’s largest multi-media company, New Zealand Media and Entertainment (NZME), has paid tribute to the radio hosts listeners are flocking to.
- In the latest results of the GfK independent commercial radio survey, NZME’s Newstalk ZB (with Mike Hosking & Marcus Lush) grew its share of the commercial radio networks.
- ZM is another big NZME winner. ZM has won the fierce battle to be the number one station for Kiwi 18-34-year-olds.
View all results in detail here
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