Making quite a splash on our screens at the moment is the third and latest MasterCard ep in the life of Ritchie McCaw’s superfan Tim.
There’s much to like about this spot – the progression of Tim’s character from golly-gosh to familiariarity is smartly handled without being too over-the-top, and we love the dry humour which the ABs skipper infuses into his acting chores.
The 30-second TVC, titled Surprise, shows Tim crashing a press conference to whisk away McCaw on the MasterCard mystery trip he won. The spot aims to encourage people to Tap & Go to register for the MasterCard PayPass promotion for a chance to win a mystery trip worth $20,000.
Entrants can choose from a Mystery Beach, City or Adventure package, each including at least seven nights’ accommodation, flights, $3,000 spending money and much more.
Tim made his first appearance in MasterCard New Zealand’s advertising to promote card usage, in 2012, in a spot titled Check In. Last year, Tim enthusiastically welcomed a trio of rugby players, including Richie McCaw, to his wedding in the second instalment of the campaign, Wedding.
Both TVCs were voted by the public as Best Ad in New Zealand at the 2012 and 2013 Fair Go awards. “This latest installment in the Tim and Richie campaign continues to build their special relationship,” said McCann Sydney ECD Dejan Rasic. “Everyone had a lot of fun with this one and we had a great team of people to bring it to life.” Adam Stevens from Robber’s Dog also returned as director for the third time. In addition to TV, the campaign includes out-of-home, social media and digital.
CREDITS
MasterCard Anthony Dumont, VP, Consumer Marketing Lauren Skinner, Manager, Brand & Consumer Marketing Agency McCann: Sydney
Executive Creative Director: Dejan Rasic
Art Director: Andrew Ostrom Copywriter: Jack Wall
National Head Of Broadcast: Colin Tuohy
Executive Director: Alex Baker
Senior Account Director: Jonathon Rhydderch Account Manager Daniel Larcombe
Production Company Robber’s Dog
Director: Adam Stevens
Producer: Mark Foster
D.O.P: Andrew Stroud
Post House: Block Head
Sound Studio: Franklin Rd
Media: Carat
Digital: Digital Arts Network
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