Republik New Zealand has scooped five finalists at this year’s International ECHO Awards. The ECHO’s celebrate campaigns that deliver sound strategy, creativity and outstanding effectiveness.
One of the recognised campaigns, ‘A Golden Opportunity’, produced for Fuji Xerox New Zealand, is a finalist in the Best Use of DM, Business and Consumer Products, and Copywriting categories.
Another Fuji Xerox campaign, ‘Haus of Versant’, is a finalist in the Copywriting category, and Republik is in the running for Small Agency Of The Year.
“The targeted DM campaign ‘A Golden Opportunity’ was a massive challenge, but one that’s well and truly paid off,” says Paul McNamara, Republik Director. “It’s completely blown away all sales and revenue targets, and has set a new benchmark for product launches for Fuji Xerox.”
“This is outstanding news and fantastic for all those involved,” says Steve Caunce, Fuji Xerox’s General Manager of Corporate Affairs.
“We measure success by sales and this campaign has delivered. Once again, Republik’s ability to deliver strong creative, with a sound strategic approach has ensured success across the board.”
The awards are being presented in Los Angeles, Oct 16.
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