Restaurant Hub has relaunched to market with a new multimedia consumer marketing campaign across radio, print, digital, outdoor and email, with video following in July.
Following its success over summer, New Zealand’s only food and beverage aggregator for restaurant bookings, now offers takeaways for pick-up or delivery removing the hassle and time involved with deciding where to go, searching restaurant availability and ringing to book a table or takeaway.
“The time was right to launch a dedicated campaign to create further awareness of Restaurant Hub,” said NZME brands & comms Anita Waugh. “With the increased number and variety of restaurants now available on the website and the launch of the new takeaway offering, the timing was right to showcase the brand.”
Restaurant Hub’s new campaign marries up to the new look and feel of the site and comes at a convenient time for the brand as it continues to grow, adding more restaurants and takeaway options to its booking system each month.
NZ dining ‘better than ever’
Co-founder Mark Gregory said: “The majority of our bookings are made by those aged 20-40 years old, and our audience are excited about exploring new dining experiences. Restaurant Hub also guarantees that you get the best table available, again by connecting into the restaurant’s booking system.”
Gregory reckons New Zealand dining is better than it’s ever been.
“There’s so much choice and quality in the market and consumers are becoming more discerning. Restaurant Hub has brought together nearly a thousand restaurants across the entire country, all in one place so that diners can search and explore the perfect restaurant for them by location, cuisine, price and category and can book a table or order a takeaway for delivery or pick-up, with instant confirmation.”
CREDITS
Client: Restaurant Hub
Design agency: NZME in-house
Managing Directors: Richard Small & Mark Gregory
Executive Creative Director: Tracey Fox
Creative Head: Graham Stride
Senior Graphic Designer: Gina Lenssen
GM Brand & Communications: Anita Waugh
Brand Manager: Ross Hassell
PR: NSPR
About Restaurant Hub
Restaurant Hub is a restaurant search and booking site providing diners with the information they need to make a dining decision, book directly onsite and get an instant confirmation 24/7. It aggregates dining-in or takeaways for pickup and delivery in one place.
Restaurant Hub was co-founded by Mark Gregory and Richard Small. Gregory is New Zealand’s first Royal Academy Master of Culinary Arts, and is the founder and co-owner of Eveve NZ and Restaurant Hub.
About NZME
NZME is one of New Zealand’s leading media and entertainment businesses with its brands connecting with almost 3.2 million Kiwis. NZME is listed on the NZX Main Board with a foreign exempt listing on the ASX.
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