Hallenstein Brothers have unleashed their Summer 15/16 campaign showcasing the new H Brothers tailored collection.
Entitled Freedom X Brothers and shot on location in Rio deJaneiro, the video taps into the power of Instagram super-couple Jay Alvarrez @jayalvarrez and Alexis Ren @alexisren and some of Brazil’s top base jumpers.
The video includes GoPro footage of Alvarrez and co freefalling from helicopters high above Ipanema, leaping from Pedro De Gavea, pulling jetski flips in a Costa Brava pool and generally defying the laws of physics. All to demonstrate the extreme freedom of the sharp new H Brothers flex-tech suit.
“Hallenstein Brothers recognise that more and more guys like getting into a suit, but they don’t like the restrictive feeling of traditional suits,” said Lachlan McPherson of Lach and Friends.
“The new H Brothers tailored range lets them move with a whole new level of freedom.”
The launch video was directed by Sports Illustrated, Vogue and GQ photographer Derek Kettela. Soundtrack by Imagine Dragons.
CREDITS
Agency: Lach and Friends
Client: Hallenstein Brothers
Director: Derek Kettela
Production: UXE
Music: Imagine Dragons, I Bet My Life
Music synch: PEP
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