The Natural Confectionery Company, with Saatchi & Saatchi Australia, has launched a new campaign – Being a Kid Never Changes – which will run on both sides of the Tasman called. The TVC was shot by Auckland-based Robber’s Dog.
The multi-channel campaign aims to remind those raising kids to take time out to embrace innocent childhood pleasures and to create those timeless fun-filled memories.
The story is told through a parallel point of view which brings a mother and daughter together in time as kids and enjoying the quintessential moments of growing up.
The Natural Confectionery Company, a division of global manufacturer Mondelez, makes fruit flavoured lollies with no artificial colours and no artificial flavours.
- 60-second version below
CREDITS
Agency: Saatchi & Saatchi Australia
Client: Mondelez
Brand: The Natural Confectionery Company
Executive Creative Director: Mike Spirkovski
Creative Director: Mauricio Alarcon
Writer: Mauricio Alarcon
Associate Creative Director: Dan O’Connell
Associate Creative Director: Sam Chappell
Senior Producer: Esme Fisher
Managing Partner: Catherine Harris
Senior Business Director: Luke Algar
Senior Business Manager: Samantha Russo
Production Company: Robber’s Dog NZ
Director: Ben Quinn
Director of Photography: Lachlan Milne
Editor: Bruno Barthas
Post Production: Cutting Edge
Colourist: Dwaine Hyde
Producer: Fiona Patterson
Sound: Nylon Studios
Sound Designer: James Martell
Music: Level Two
Animation: Buck
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