Lumo Digital Outdoor, a relative newcomer to the outdoor media sector, has added Stacey Gattsche, to its team (which includes Phil Clemas & Kent Harrison – long-time M+AD friends – and Jamie Snow) as media sales director.
Gattsche, formerly an account director at APN Outdoor, will initially work part-time as she balances young family responsibilities with her professional aspirations.
“I learnt a lot during my 11 years at APNO and grew not only as a professional media sales executive but also as a person,” she says. “I got married, started a family and developed lifelong friendships with many I’ve worked with and for during my time there.
“But now feels the right time to close that chapter and start afresh using my skills, knowledge and relationships in a role with an exciting new venture like Lumo.”
“I learnt a lot during my 11 years at APNO and grew not only as a professional media sales executive but also as a person.”
Lumo launched its first digital billboard in Auckland last December, quickly followed by Hamilton in February. Several more will be built over the coming 18 months including six in Auckland and one in Christchurch later this year.
“We are poised to rapidly expand our digital billboard network and we need help to manage the interest and demand from an inquisitive market,” says ceo Phil Clemas. “The combination of quality LED technology, premium inner-city locations and Lumo’s unique smart technology, is quickly grabbing the attention of advertisers and agencies.
“Stacey’s experience, reputation and credibility will help us optimise the opportunities our expansion will attract.
Real-time traffic analytics
“The next priority for Lumo will be the launch of our next tandem set of screens, Anzac and Beach, in June … weather permitting!
“Also watch out for our first release of the Lumo Real-Time Traffic Analytics report in June, a first of its kind, which will confirm traffic volumes, patterns and trends for our first two smart billboards.”
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