Parnell-based creative indie Rainger & Rolfe set out to capture the bravery of Kiwi kids with cancer for this year’s Child Cancer Foundation annual appeal.
The campaign aimed to show the foundation’s three National Ambassadors, Paige, Webster and Sophie’s own external representation of their cancer battle as demonstrated through their ‘monster’ drawings.
“These kids have shown such courage during their battle with cancer,” said Ant Rainger. “We wanted to capture the fighting spirit that these kids, and hundreds more like them, show every day on the childhood cancer journey.”
CCF national commercial manager Jo Clark says Sophie, Paige and Webster represent children with cancer throughout the country who the foundation supports.
“Each week more than three children in New Zealand are diagnosed with cancer and at any given time our team is assisting more than 500 families’ nationwide – offering support in hospital, at home and in the community,” she said.
Clark is looking to raise awareness of the vital support the Child Cancer Foundation offers to children with cancer and their families ahead of this year’s annual street appeal this coming Friday (18th) and Saturday 19th).
“Through our work we aim to build resilience in families by offering emotional, financial and practical support to help reduce the impact of cancer, strengthen the family unit and help with achieving the best possible outcome for the child with cancer,” she says. “As no two families’ cancer experiences are the same, our Family Support team offer each family one-on-one assistance tailored to suit their needs as well as a shoulder to lean on when times are tough.”
The multi-channel campaign will feature as part of an integrated month-long focus on Child Cancer Appeal month. The campaign will run animated digital ads as well as on street posters, websites, social media and other collateral.
The Child Cancer Foundation has also worked with Central Station on a GrabOne promotion.
As a stand-alone charity, the foundation receives no direct funding from the Government, so it relies on the generosity of New Zealanders to support its cause. To make an instant $3 donation to the Child Cancer Foundation text HELP’ to 833 or visit www.childcancer.org.nz to make a donation.
CREDITS
Child Cancer Foundation: Jo Clark, Kylie Etherton, Kirsty Thomas, Marianne King
Rainger & Rolfe: Ant Rainger, Stella, Terrell, Warwick Delmonte, Quentin Pfiszter, Lauren Proud
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