HAMILTON, Thursday: NZ-based global food provider Mother Earth – with Rainger & Rolfe – has just launched Nutty Sensations, a new range of sweet and savoury nuts designed to enhance their market-leading snacking range.
Prolife Foods’ Debbie McKibbins said: “Thee new flavours add a modern and more diverse element to the Mother Earth range and emphasises the new campaign is already breaking through the usual Christmas noise.
“The goal with this campaign was to build on our connection with the consumer in a manner that is relevant, distinctive, and memorable.
“And that’s exactly what Mother Earth and R&R have delivered. It’s a bit different, a bit unexpected, quite playful and a lot of fun.
“It’s a bit different, a bit unexpected, quite playful and a lot of fun.”
“It also works really well as it maintains a clear and direct connection to our core brand positioning We Speak Family.
R&R CD Kelly Putter said: “We quickly discovered a great way to build affinity with Nutty Sensations is through the introduction of bold, unusual and quirky characters that add colour and personality.
“Which of course is also perfectly in-synch with flavours like Smokey Spanish Cashews, Tangy Sriracha Cashews and Dill Pickle & Cheddar Cashews.
“Throw in a nod to the always dramatic Wes Anderson and the end result is, in our view, a compelling campaign that demands engagement, sparks excitement and causes immediate trial.
“Can’t ask for more than that.”
CREDITS
Prolife Foods. Debbie McKibbin, GM Grocery Marketing & Innovation; Nicole Sneddon, Brand Manager
R&R. Jen Rolfe, Kelly Putter, Lauren Proud, Kylie Greenslade, Graham Banister
Spark Foundry. Daniel Ly, Gavinella Pereira
The Collective Force. Jason Jones, Simeon Patience
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