AUCKLAND, Today: Downtown creative agency Run has launched Get More Being a DA Friend campaign for Design Assembly (“the home of New Zealand visual design for 10 years”).
Get More Being a DA Friend aims to drive Design Assembly’s Friend subscription model to the design and advertising industry.
Run created the campaign, revolving around all the value received by ‘Friend’ subscribers and exaggerating it in a fun way.
The campaign includes videos, event posters, to be handed out at events and tertiary institutes around the country, a DM piece, digital and print ads.
“The campaign includes videos, event posters, a DM piece, and digital and print ads.”
Run agency co-founder Laura Cibilich (a previous Design Assembly contributor) says: “I’ve personally been going along to Design Assembly events right from the start and fully support them, so was super excited when they approached us to create this campaign.
“It’s been created to reflect their approachable and inclusive nature and to easily be built upon over time.”
Founded by Louise Kellerman in 2009, Design Assembly helps Kiwi visual designers connect with each other, continue to learn and develop and be inspired on their individual career journeys. DA Friends receive heavy discounts on all event and workshop tickets plus free job listings, all while helping to support the NZ visual design community.
Kellerman says: “Designers are a key part of design studio and creative agency teams and need to be fed creative resources – this is where Design Assembly can help. We understand their unique needs and offer support and a platform for them, tailored to their specific needs. And we’ve been doing it for 10 years.”
The campaign includes three 15sec social videos, produced in-house.
About Design Assembly
Design Assembly is the home of New Zealand visual design – providing a collaborative digital and physical platform for Kiwi visual designers to learn, keep up-to-date and be inspired.
About Run
Run is an award-winning, creative agency based in Auckland, focused on creating quality strategy, ideas and unique solutions to help build and grow businesses and organisations. They work in partnership with their clients to deliver engaging graphic design and creative advertising for digital, print and TV.
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