Saatchi in harmony for Chorus

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AUCKLAND, Today: A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched this morning by Saatchi & Saatchi New Zealand.

There’s Room for Everyone celebrates the uses and users of New Zealand’s own Chorus fibre network.

The true tales of six Kiwis embracing their own form of genius, in a collection of content films, are a cornerstone of the campaign and celebrate the realisation that distance, size and age are no longer limiting factors when it comes to claiming a world of opportunities for people in all corners of New Zealand.

Aimed at re-introducing Chorus to Kiwis, the campaign redefines the role of the company as integral to connectivity and bringing to life great ideas and opportunities, driven by the progress of Kiwis themselves.

“The multifaceted campaign features cinema, TV, digital, out of home, social and a collection of content films.”

The multifaceted campaign features cinema, TV, digital, out of home, social and the collection of content films (scroll down for the links).

Saatchi CCO Toby Talbot says the campaign is about encouraging the nation to stretch their imaginations and opportunities, with Chorus right behind them.

“We are a nation of inventors, thinkers, tinkerers, and this campaign is about celebrating and discovering the genius within all of us,” he said.

“There’s a misconception that Chorus are just the people who dig up your streets, but the truth really is that Chorus is here to help put opportunity within reach for all, not just the heavy users and lovers of technology.”

Saatchi & Saatchi launched the Ask for Better campaign for Chorus in 2017, Stream Big in 2018, and a campaign earlier this year focused on sports streaming.


CREDITS

Client: Chorus
Chief Customer Officer: Ed Hyde
Head of Marketing: Karren Harker
Senior Marketing Manager: Consumer: Kate Murchison
Campaign Manager: Emma Kanai
Campaign Manager: Direct & Digital: Eve Hadlee
Digital Channels Consultant: Jon Dow
Production Company: Finch
Managing Director: Corey Esse
Director: Wade Shotter
Producer: Jimena Murray
DOP: Ginny Loane
Production Designer: Sarah Cooper
Stills Photographer: Todd Eyre
Music /Sound Design: Liquid Studios
Composer: Jonathan Bree
Sound Design: Craig Matuschka
Music Producer: Tamara O’Neill
Creative agency: Saatchi & Saatchi New Zealand
MD: Paul Wilson
Chief Creative Officer: Toby Talbot
CD: Kristal Knight
CD: Jordan Sky
Head of Strategy: David McIndoe
Head of Production and Content: Amanda Chambers
Senior TV Producer: Jane Mill
Group Business Director: Alina Godfrey
Business Director: Becky Kusel
Head of Design: Rob Flynn
Senior Designer: Dennis Grbin
Art Director: Jess Reihana
Copywriter: Antony Wilson
Retoucher: Nick Browne
Digital Producer: Celine Giovanni
Senior Digital Designer: Rachel Twist
Media Agency: FCB Media
Business Director: Karen Tipper
Digital Business Director: Silvia Kusic
Senior Digital Account Manager: Rachel Berryman
Senior Account Manager: Holly Eden

View the ads here …

Content videos here …

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