Saatchi & Saatchi enlisted Dai Henwood to help market Toyota’s Genuine Parts division. The comedian obliges by playing three different parts – a slick, very stereotyped car salesman; a typical tough-talking towie, and a busty receptionist – in a 3-minute video.
Saatchi in turn enlisted Marc Ellis’s production company Media Blanco to produce the Ask Someone Who Tows campaign.
CREDITS
ECDs: Corey Chalmers & Guy Roberts
Copywriter & Art Director: John Darby & Charlie Godinet
Design: Rob Flynn
Motion Graphics Designer: Tomas Cottle
Producer: Anna Kennedy
General Manager: Paul Wilson
Business Director: Susie Darling
Senior Account Manager: Amanda Brittain
Client: Liz King, Susanne Hardy & Andrew Davis
Production Company: Media Blanco
Executive Producer: James McDonald
Director: Mikee Carpinter
Production Company Producer: Matiu Sadd
Audio: Envy Studios
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