Just one month after Saatchi & Saatchi launched its new Toyota retail campaign, the risky choice of possum stars is already paying off with the viewing public, who have voted the ad straight to No 1 on debut.
Top 10 Favourite TV Ads in March 2015
- Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
- Kiwibank Independence Dance, Assignment Group, Flying Fish (Greg Page)
- Pak n’ Save Stickmen series, FCB, Waxeye (Paul James/Paul Carter)
- AA Life Yellow Sheep, Rainger & Rolfe, Film Construction (Perry Bradley)
- NZTA Local Legends, Clemenger BBDO Wellington, Finch (Patrick Hughes)
- Tux Herding Cats, Assignment, Robber’s Dog (Adam Stevens)
- AA Smartfuel, Rainger & Rolfe, Exit Films (Greg Wood)
- Contact Energy Casey & Olly – it’s OK to Say Bad Words, JWT, Sunday Punch (directors thedownlowconcept).
- Specsavers Postman Pat, MediaCom (shot offshore – producer not known)
- ASB All Blacks, Saatchi & Saatchi (details not available)
IN THEIR OWN WORDS …
1. Toyota
“Fast and funny.”
“I love the characterisation of the possums.”
“The humour is refreshing.”
“Humour of the ad maintains your attention.”
“Humorous – quick witted – and easy to identify the product.”
“Both ads are very good, & very funny.”
2. Kiwibank
“It’s just catchy and fun.”
“It is quite catchy and changes the situations each time.”
“I like it because it is peppy and happy.”
“It’s bright, catchy jingle, clever casting and although I don’t bank with them I think the ad is a great idea and it makes me smile.”
“Always makes me smile.”
“I like watching them because most of the people dancing seems stiff and uncoordinated.”
3. Pak’nSave Stickmen
“I find them funny.”
“I think they are clever and they change often.”
“They are actually quite humorous.”
“Sense of humour.”
“Simplicity.”
1. Toyota The Real Road Experts
2. Kiwibank Independence Dance
3. Pak n’ Save Stickmen series
4. AA Life Yellow Sheep
5. NZTA Local Legend
6. Tux Herding Cats
7. AA Smartfuel
8. Contact Energy Casey & Olly
9. Specsavers Postman Pat
10. ASB All Blacks
The TVC Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD (anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit).
Colmar Brunton polled 1000 New Zealanders (aged 18+) online May 4 to May 11 for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.
To see our full back catalogue of Top 10 charts, go to the home page at www.mad-daily.com, scroll down to the TVC Top 10/Colmar Brunton logo in the right-hand column. Click it!
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