Eden Park has signed a new five-year partnership with Samsung Electronics – and announced the news bang in the middle of two Lions Tests being fought out at the national stadium.
As the official consumer electronics partner for Eden Park, Samsung will immediately be installing its advanced LED signage in the East and West stands, providing over 100 screens across the stadium as well as installing Samsung’s longest screen in New Zealand, for a combined length of 165 metres of signage.
Samsung NZ’s agency is Colenso BBDO, so clearly they will have plenty of work on their hands with this package. PR agency Acumen Republic is handling the publicity around the deal.
The partnership marks Samsung’s first deployment of LED signage in New Zealand since entering the market last year.
“We are excited about the possibilities technology presents and will be working hard with Samsung to take the fan experience to the next level over the next five years,” says Eden Park commercial GM Nick Sautner.
“Eden Park is a world-class venue, and its history and profile is unmatched in this country,” he said. “Partnering with globally renowned partners like Samsung is a great step for us to continue the legacy of the park for today’s fans, and future visitors.”
“Offering LED signage and screens throughout the concourse, the stands and corporate areas, the Samsung panels will be utilised during sports matches to enhance the spectator experience.”
Samsung NZ sales director Richard Burton said: “Samsung prides itself on its innovation so to partner with an iconic brand like Eden Park, on projects that will enrich the game day experience for visitors and sports fans, is not only exciting but is an excellent example of Samsung enhancing consumers lives through technology.”
Offering LED signage and screens throughout the concourse, in the stands and in corporate areas, the Samsung panels will be utilised during sports matches to further enhance the spectator experience. As part of the strategic partnership, a dedicated Samsung demo space is being installed in the North Lounge providing fans with an immersive experience with Samsung’s latest technology.
Samsung is also working with Eden Park to upgrade a range of its existing technologies as an important first step before venturing into other opportunities, setting Eden Park apart from other local and international stadiums.
About Eden Park
Eden Park is New Zealand’s national stadium and a globally-iconic sporting arena, located in central Auckland. From its beginnings as a cricket ground in 1903, Eden Park became the primary venue for major summer and winter sport in Auckland when, in 1913, owner Auckland Cricket leased winter use of the ground to Auckland Rugby. A Deed of Trust establishing Auckland Cricket and Auckland Rugby as the beneficial owners of Eden Park was signed in 1926 and has since been enshrined in legislation. Most notably remembered for hosting the 1987 and 2011 Rugby World Cup Finals, Eden Park remains the home of both Auckland Cricket and Auckland Rugby as it has been for more than a century.
Eden Park operates as a statutory, not-for-profit body corporate, registered as a charitable trust with the Charities Commission. Each year, more than half a million sports and entertainment fans from around the world visit Eden Park. The stadium successfully hosts sell-out crowds of up to 50,000 on match days and hosts more than 1000 non-match day functions per year.
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