DUNEDIN, Today: Digital ad network Scroll Media has signed three more publisher groups to its expanding network, including South Island publishing giant Allied Press (Otago Daily Times and Ashburton Courier).
Bay of Plenty news site SunLive.co.nz has also joined the Scroll Media portfolio. Now advertisers can reach these regional audiences via programmatic channels and buy display, video and native advertising efficiently.
Grey Lynn-based Scroll Media MD Jane Ormsby said the company plans to help drive revenue to these publishers by way of programmatic deals, native advertising and integration.
“We are delighted to have the regional newspapers come on board following the unfortunate closure of MediaWorks KPEX. We have added over 1 million extra unique users across the country programmatically to our network.
“We are delighted to have the regional newspapers come on board following the unfortunate closure of KPEX.”
“The team at Scroll are looking forward to bringing these regional publishers to advertisers, along our new custom audience vertical offering.”
The ODT’s Richard Smith said: “We are thankful Scroll Media provides local expert knowledge of advertising revenue generation and trafficking smarts.”
Scroll Media also added motor licence tests site www.drivingtests.co.nz which allows advertisers access to the youth market and entry car buyers.
Another publisher to join the Scroll Media portfolio is worldwide weather forecaster Accuweather.com which offers weather-based targeting.
“Combining these new publishers with Scroll’s existing offering forms a larger audience at scale for advertisers to target with a combined reach of over 1,969,000 monthly unique users,” Ormsby said.
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