IAB NZ Standards & Guidelines Council has embarked on a project to produce best practice guidelines for native advertising in NZ.
Stunts focus for CAANZ breakfast forum
ANZ Bank head of corporate marketing & sponsorship Sue McGregor, with Sporstbet Australia head of communications Ben Hawes will address adland – and showcase their best work – at the next instalment of the CAANZ PREScom Champion Speaker Series. Sportsbet is Australia’s biggest corporate bookmaker.
The Hokitika Bar serves liquid gold
Colenso BBDO and Curious have shot a new Monteith’s campaign about the West Coast, its people, and their “passion for brewing great beer”.
Helping Kiwi women put their best face forward
A groundbreaking new campaign from creative retail agency specialists .99, in partnership with Maybelline New York, is set to make frustration and buyers’ remorse a thing of the past for foundation-wearing New Zealanders.
Retail panels dish out Maggi discounts
oOh!media has souped up the current You and Maggi Cooking Up Fresh Ideas campaign with a series of novel outdoor executions.
Colenso takes Monteith’s lovers to mecca
Colenso BBDO and Curious Film have unveiled Monteith’s new campaign with a TVC which went to air on Sunday – the first part of an integrated campaign set to rollout over the next few months.
Clems, Colenso, DDB, Special shine in NYC
Clemenger BBDO Wellington and the NZTA are (so far) an unbeatable combination for NZ at the international Webby Awards, with a total of six nominations – all for NZTA. Tinnyvision has three noms, Mistakes two, and one for Blazed.
TV nets unveil FreeviewPlus
A smarter way to watch TV is heading into Kiwi homes thanks to an extended partnership of New Zealand broadcasters TVNZ, MediaWorks and Māori Television.
PR – an unavoidable truth
Pead PR account director Amelia Haysom attended the annual IPREX Global Leadership Conference, in London. She joined 30 young leaders from around the globe to discuss the theme Beyond Silos: Operating and managing in an integrated communication industry. Here’s her report …
Play Misty for me
Lipton Ice Tea and oOh! have conjured up a peachy idea to tempt shoppers and students with a cool way to engage with advertising panels.
