Danielle Barclay, the Melbourne-based general manager of International Brand & Strategy at greater group, is relocating to Auckland to lead the expansion of the global retail agency into the New Zealand market.
Kiwi team launches multi-device campaign dashboard at ad:tech
News that Google’s latest consumer barometer shows Kiwis use an average of 2.7 devices each has led downtown Auckland-based full service creative agency Latch and sales expert Michael Buhagiar to collaborate on a ready-MADE advertising solution where brands and services can target smartphone, tablet or desktop users with content and have the engagement reported back to them quickly and clearly.
‘Bold, fearless’ new ad from Glassons
Sydney-based Joy Advertising has created a new campaign for Glassons – one that’s bound to be controversial. Following in the footsteps of last week’s media mini-storm in NZ about skinny Glassons mannequins, the new TVC (out of The Sweet Shop) glamorises the “sport” of bull-riding.
Facebook launches new-look Atlas
Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.
NZ dairies enter the POS screen age
The Hypermedia Group is building a network of integrated POS video screens in over 200 dairies throughout NZ.
Meet the advertising agency that hates brands, loves B2B
South Australian ad agency Mihell & Lycos loves B2B. So much, they’ve devoted their entire business to it. On its website, M&L runs articles like The Disgusting Truth about Branding, and proudly proclaims: “We are the advertising agency who rejects John West. We only work with companies who sell to other companies.
Strong growth in smart device shopping
New Zealanders’ shopping online anytime/anyplace on smartphones and tablets increased significantly last year, according to the latest Nielsen Online Retail Report, released this morning.
New Ogilvy shop shapes refresh
A new Parnell-based brand activation agency, Geometry Global, is the creative force behind the Keri Juice Co’s new point-of-sale rollout.
