Auckland based digitally-led creative agency Little Giant, Linked by Isobar has worked with Pead PR to launch weight-management product calocurb to the New Zealand market, with reports of “fantastic” sales results to date.
oOh! panels now dispense fragrances
NZ shoppers are being treated to a fragrant sensory experience when they interact with Ti Ora’s specially built oOh!media retail panels as part of an out-of- home campaign to showcase three of its tea flavours.
Ybrand shoots GridAKL campaign
Auckland-based brand consultancy YBrand has unveiled a partnership with GridAKL – part of the innovation precinct in the Wynyard Quarter – to launch a campaign celebrating New Zealand innovators, entrepreneurs and people who build things “From Scratch”.
Ponsonby chills out for summer
It’s all downhill now till summertime arrives – peak time for cooling drink products. And the people behind Almighty Juice and Phantom have been quick off the mark with some startling outdoor displays.
Adshel unveils ‘the next evolution’
Following the launch of Adshel Live Unbundled, Adshel says it continues to drive the next evolution in digital out-of-home by introducing Reach Builder, a new campaign delivery method offering advertiser’s even greater audience reach across the entire Adshel Live network of 250+ screens.
Adshel expands its digital roadside network with 60 more screens
Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens by late 2018.
Famous for the feels
‘Jazz Hands’ wins Silver – and a new daughter
Sydney-based Kiwi Andrew Holmes, who’s now lead editor at creative services company Heckler (his last job was the new Tiger Beer commercial) has picked up a Silver Lotus Award at Adfest 2018.
Arrivals & Departures: Yellow taps former Film Construction MD
Yellow has appointed Bruce Pilbrow as chief marketing officer. He joins the company from international humanitarian organisation World Vision, where he served as general manager, marketing and engagement.
Marketo warms up for San Francisco summit
SYDNEY, January 30 – Around 6000 global CMOs and marketers are expected to descend on San Francisco in April for the Marketo Fearless Marketer 2018 Marketing Nation Summit.