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Lifestyle marketing agency MKTG NZ has been trialling the Isaac proximity sensor with key clients over the past year – a product that will now be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.

Adshel has launched Day Buying, a scheme that offers advertisers the flexibility to buy Adshel Live’s entire digital roadside network of 223 screens in Auckland, Wellington, Christchurch and Hamilton – by the day.

QMS NZ is launching a digital transaction platform (which it labels “a NZ first for large-format roadside digital”), in conjunction with tech outfit The Rubicon Project and mobile specialists Digital Commons, who will represent the product in the market.

Sydney-based Ooyala Asia-Pacific chief Steve Davis (scroll to end) is an occasional M+AD contributor. Today, he looks at the top five video trends in an IP-based world: Video content producers around the globe are facing a market filled with both opportunities and uncertainties. The rise of viewing on connected devices, growing OTT services, and struggles by traditional players are being increasingly felt at the content creation end of the value chain.

New Zealand shopping centre visitors were able to watch a live feed of Jockey’s Fashion Week show – starring the All Blacks in their smalls – via digital oOh!Media screens across the country as part of Jockey’s Fashion Week show on Friday.

Boyd Public Relations managing director John Boyd has established a PR and communications scholarship at his old school, Southland Boys’ High, in Invercargill.

The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.

Digital’s share of total media global spend is predicted to reach 37.6% in 2018, versus 35.9% for television, according to a new DAN report.

Auckland-based research collective Fresh Focus has been selected as a finalist in the 2017 AUT Business School Excellence in Business Support Awards.

SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.