Search Results

At a sell-out event at the Axis Awards at the Viaduct Events Centre in Auckland last night, emceed by very funny comedienne Urzila Carlson, 800 advertising types came together to celebrate the industry’s best creative work from the past year. The big winners were Saatchi, Y&R, and Colenso/Proximity.

ANZ has launched its new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of globally renowned choreographer Parris Goebel and Whybin\TBWA NZ.

Partnering with Goebel, ANZ and Whybin turned a first-year student’s original song into a music video “fit for the likes of J-Lo and Justin Bieber”.

The Cannes Lions has released details of its new campaign promoting the 2016 International Festival of Creativity.

Auckland-based digital media provider Exponential – part of the Exponential global group – told a packed Auckland meeting of ad people at the Roxy Lounge that “engagement is key to the customer journey”.

Eighty percent of Kiwis using Facebook are connected to a small-medium business, according to new data from the social networking site. Now Facebook is introducing new features to help SMBs manage communications with customers.

Clemenger Group’s specialist’ shopper & retail communications agency Raydar has launched Shop Window, a comprehensive study into the New Zealand shopper.

justONE has created a new online game for Winstone Wallboards, targeted specifically at Kiwi builders.

Companies with greater digital capabilities are able to convert sales at a rate 2.5 times greater than the norm, writes Graham Christie, the CCO/partner of Auckland & Sydney-based APAC-wide mobile marketing outfit Big Mobile Group in the company’s latest Mobile Hub report. Read on …