On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
TVNZ restructures, axes 30 staff
TVNZ is following a similar restructuring path to MediaWorks TV, with ceo Kevin Kenrick announcing the disestablishment of “approximately” 30 roles.
Wanted: An ad agency who will listen
The National Foundation for the Deaf has today launched a GiveALitttle page for a little girl – along with a plea for backup from an ad agency who gives a damn.
Q+A with Marketo NZ’s Rob Cooke
Silicon Valley-based marketing software provider Marketo Inc established an office in New Zealand last month, and appointed Robert Cooke as manager. Cooke was formerly head of marketing at the Bank of New Zealand. He has also headed the digital team at the Yellow Pages Group and was the NZ general manager for digital agency Gruden.
Stunts & World Cup for breakfast – tomorrow
Tickets are still available for tomorrow’s (Wednesday 27 May) CAANZ PREScom Champion Speaker Series, a breakfast event that aims to deliver “winning formulas for ensuring your brand is seen and heard – exploring world-class sponsorships and stunts”.
Going Native
IAB NZ Standards & Guidelines Council has embarked on a project to produce best practice guidelines for native advertising in NZ.
Stunts focus for CAANZ breakfast forum
ANZ Bank head of corporate marketing & sponsorship Sue McGregor, with Sporstbet Australia head of communications Ben Hawes will address adland – and showcase their best work – at the next instalment of the CAANZ PREScom Champion Speaker Series. Sportsbet is Australia’s biggest corporate bookmaker.
The Hokitika Bar serves liquid gold
Colenso BBDO and Curious have shot a new Monteith’s campaign about the West Coast, its people, and their “passion for brewing great beer”.
Helping Kiwi women put their best face forward
A groundbreaking new campaign from creative retail agency specialists .99, in partnership with Maybelline New York, is set to make frustration and buyers’ remorse a thing of the past for foundation-wearing New Zealanders.
Retail panels dish out Maggi discounts
oOh!media has souped up the current You and Maggi Cooking Up Fresh Ideas campaign with a series of novel outdoor executions.