AUCKLAND, Today: Integrated media & creative agency Contagion have won a pitch for Kernel Wealth’s first national advertising campaign Make it Happen. There was no incumbent.
Taking on Tātou
AUCKLAND, Today: A year into her role, Wāhine toa, Skye Kimura reflects on her leadership of Tātou and her dedication to helping clients to understand and navigate te ao Māori with respect.
Stuff goes bold with new brand
AUCKLAND, Today: Stuff has unveiled a new brand identity to reflect the future direction of the company, grounded in the idea of Follow No One. The launch campaign goes live today.
Lach & Friends change the story for Rodney Wayne
AUCKLAND, Wednesday: NZ hair salon franchise Rodney Wayne and brand agency Lachlan McPherson & Friends have launched a nationwide multimedia campaign inviting New Zealanders to “feel the excitement and confidence that comes with fresh hair colour”.
Check your pulse
AUCKLAND, Today: dentsu Aotearoa has created a fresh New Zealand Heart Foundation campaign to encourage pulse checks.
Easy Crypto appoints MBM as media agency of record
AUCKLAND, Wednesday: New Zealand crypto currency retailer Easy Crypto has appointed MBM as its agency of record for media and Google Marketing Platform servicing.
Back on track?
PARIS, Today: New Zealand has successfully fostered productivity growth for a strong and sustainable recovery and higher living standards, according to the OECD (Organisation for Economic Cooperation & Development) in a report released this morning.
Thrive PR launches working holiday scheme
AUCKLAND: AUNZ agency Thrive PR has created two unusual senior roles for Kiwis looking for a working holiday or to make a move offshore.
Waxeye shoots for Dubai
AUCKLAND, Monday: NZ Trade & Enterprise has launched – with support from NZ-based digital studio Waxeye – a digital version of its pavilion for Expo 2020 Dubai, aimed at global audiences.
Sweet as!
AUCKLAND, Today: Humour and Connection to Nature are the two lead characteristics demonstrating ‘Kiwiness’ according to new research launched this morning. The Kiwi Codes research, by leading independent research and insights agency TRA, asked a representative sample of over 4000 New Zealanders about their attitudes to themselves, businesses, and brands post-pandemic.
