AUCKLAND, Wednesday: New Zealand street poster giant Phantom Billstickers has partnered with Landmarks ID to identify “the perfect moment” to influence purchase decisions with real-time data.
Carat got the nod
AUCKLAND, Today: Countdown will be moving its media strategy, planning and buying to Dentsu media agency Carat, effective from September.
MediaWorks ceo exits
AUCKLAND, Today: MediaWorks ceo Michael Anderson has this morning announced he will leave the broadcaster at the end of the year. In his public resignation, Anderson gives no hint of where he’s headed next.
Indie title defies Bauer blues
AUCKLAND, Today: Denizen magazine – one of the few classy glossy titles left in the wake of the Bauer desertion – has just released its first post-Covid issue, a remarkable 264-page read.
“I started as an independent publisher in 2008 and have been the sole director, 100% owner and ringmaster ever since,” publisher/editor Claire Sullivan-Kraus told M+AD.Bauer lays off 140 in Oz
SYDNEY, Wednesday: Bauer Media Australia is heading down a similar path to the NZ arm of the German company, which closed suddenly last month – taking with it a huge swathe of the NZ magazine market.
OMANZ taps Watkins
AUCKLAND, Today: JCDecaux NZ head Mike Watkins has been appointed chair of the Outdoor Media Association, replacing oOh!Media GM Nick Vile, who will continue as a member of the executive board.
Three Amigos
AUCKLAND, Today: BC&F Dentsu creative managing partner Paul Catmur has snared interviews with two of the most honoured names in world advertising for his Truth & Soul blog – Sir John Hegarty and Mike O’Sullivan.
Poetry in Motion
AUCKLAND, Tuesday: Advertising podcast Truth and Soul Incorporated, created by BC&F Dentsu co-founder/ECD Paul Catmur, is back with two new podcast episodes designed to fill your isolation hours with something other than eating, drinking and bickering with your family about what to watch on Netflix.
Stitch in time
AUCKLAND, Today: Just 11 months since they opened their doors and before the paint has even dried, ad & marketing technology agency Stitch has been on a roll having added nine clients to their roster, moving into new offices in Grey Lynn and delivering their first published case study for their foundation client, Turners Group NZ.
Out of gas (Updated)
AUCKLAND, Today: FCB has crafted a new campaign for Mercury, calling on New Zealanders to “kiss oil goodbye”.