AUCKLAND, Today: Vodafone’s recent TinyTalk poster campaign – put together by DDB and Wavemaker – showed how a global brand can shine using the world’s most local medium.
“Here’s a couple of the things we reckon they got right,” says Phantom Billstickers’ Jamey Holloway …
- Big, bold, bright design: Street posters are all about immediate impact. By sticking to red and white, and keeping the graphic elements refreshingly simple, Vodafone’s TinyTalk posters stand out from their surroundings.
- Repetition multiplies impact: A research company survey last year proved that multiple poster ads maximise consumer awareness. By buying three or four spaces in a row, advertisers can really own the site and achieve outsized recall relative to their budget.”
Holloway says marketing pundits are touting out of home and digital as the only two media sectors with a bright future.
“That’s because they complement each other so neatly. Posters let you seed public spaces with provocative ideas and images, which then go viral on social platforms.
“The Vodafone TinyTalk campaign looks like a textbook case.”
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