NEW YORK, Sunday: Having just snared famed Aussie creative Nick Law as its new VP of marcom integration, Apple has unveiled a very cool spot to promote its AirPod range of earphones.
The b&w tvc’s called Bounce and plays out like a 60s French noir flick as the ad’s protagonist literally bounces around a dour cityscape.
The ad is the work of Apple’s longtime agency TBWA\Media Arts Lab.
It was shot in Kiev in the Ukraine by director Oscar Hudson, who started his career shooting skate videos before moving onto music videos.
It’s set to I Learnt Some Jazz Today by Jamaican songwriter Tessellated.
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