AUCKLAND, Today: Britomart-based creative indie Shine has generated a new brand campaign for Genesis, building on their With you. For you brand relaunch.
Launched last night, Reimagine is all about helping New Zealanders to think differently about energy; what it is, where it can come from, and how it can be managed and used.
Genesis brand & marketing GM Justine Fairlie said: “The Reimagine platform enables us to tell those stories in an authentic, inspiring and emotive way and really connect with New Zealanders.”
The platform kicks off with a view of the world through the eyes of a child.
“We’re very proud of this.” – comms manager Kiely Evans.
Shine ECD Chris Schofield said: “Genesis are doing amazing things to help create a better energy future for New Zealanders and we’re delighted to be able to help them tell that story in an emotional and human way. We love the thought that everything in the world is energy, and the possibilities for harnessing and using that energy are endless.”
The integrated brand campaign will be supported by tailored executions across television, digital, print, radio, social media, outdoor and cinema. The film comes in 60sec, 30sec, 4 x 15sec, 4 x 6sec versions.
CREDITS
Client: Genesis
EGM Customer and Innovation: James Magill
GM Brand and Marketing: Justine Fairlie
Senior Brand and UX Manager: Lizzy Baker
Senior Brand and UX Manager: Stephanie Fahey
Agency: Shine
Creative Partner: Chris Schofield
Senior Art Director: Darren Wong Kam/Billy McQueen
Writer: Martin Brown
Partner in Charge: Simon Curran
Head of Planning: Andy McLeish
Group Business Director: Jo Taylor
Senior Account Manager: Marcelle Ruffin
Executive Producer: Nick Barnes
Production Company: GoodOil Films
Director: JH Beetge
Producer: Mark Foster
Editor: Tim Mauger
Online Post Production: Blockhead
Music Supervision: Aeroplane Music Services
Music: Do You Realize
Written by: Dave Fridmann, Michael Ivans, Steven Drozd, Wayne Coyne
Published by: EMI Blackwood Music Inc. Licensed by Sony ATV Australia Pty Limited (Courtesy Warner Music NZ).
Stills Photography: Steven Boniface
Retoucher: Jason King
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