AUCKLAND, Today: Twin-city (Auckland & Queenstown) creative content & production agency Shotover has won a pitch to create a new campaign for Jucy car-rental brand.
There was no incumbent – previously, Jucy worked with a number of agencies (including Shotover) on a project-by-project basis.”
Jucy digital marketing specialist Sean Towson said: “After engaging a number of agencies across Auckland, it became clear that Shotover was the right choice to help us tell the story of our new brand position.
“The Shotover team’s legacy of quality travel and tourism work along with their Auckland and Queenstown presence gave us the flexibility to seamlessly collaborate and capture content across the country while maintaining a small footprint, and the result is incredible.”
Shotover MD James Perry said: “If there’s one thing that Jucy does well, it’s road trips. The go-to experience-driven campervan and car rental brand has evolved and is on a mission to help the adventurous traveller to Find Your Happy!?
“There was no incumbent – previously, Jucy worked with a number of agencies (including Shotover) on a project-by-project basis.”
“It’s fantastic that, since the recent launch of our new Parnell studio, we’re now able to seamlessly collaborate with Auckland-based brands like Jucy, while offering the flexibility to capture incredible content nationwide with extreme flexibility.”
Jucy ceo Dan Alpe said: “Jucy has gone through a period of positive evolution so we needed a brand position that reflected where the company is now.
“Our core values haven’t changed but we’ve come a long way from the early days and we’ve evolved from the plucky challenger brand, catering for the backpacker market to a mature, established, and expert operator that is extremely capable of giving our customers the green light to find their happy.”
Shotover director/DOP Pete Whittaker said: “Production took place simultaneously across two units in Queenstown and Auckland.
“One of the biggest challenges was finding the right campsite that would be quiet enough in the middle of summer. After an extensive location scout, we actually opted for some private land and brought in art director Lydia Perez to help build an awesome set that laid the right tone for the Jucy story.”
The integrated campaign launched today Australia and New Zealand across social and online.
CREDITS
Client: Jucy
CEO: Dan Alpe
Digital Marketing Specialist: Sean Towson
Creative Agency: Shotover
MD/Strategist: James Perry
Head of Digital & Marketing: Jason McKay Williams
Production Company: Shotover
Director/DOP: Pete Whittaker
South Island DOP: Zyanya Jackson
Editor: Floriane Caillot
Art Director: Lydia Perez
Production/Editor Assistant: Millie Ketchley
Camera Operator: Ash Walton
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