Whybin\TBWA and Nissan are celebrating the launch of the all-new Nissan NP300 Navara with an interactive game that brings to life the features of the 2015 Navara.
The carmaker says this is the first time in a decade they have launched a completely new Navara to market “and the 2015 model is packed with an impressive set of features”.
The Simon Says-style interactive game will see one lucky Kiwi winning a Navara NP300 for themselves.
Whybin\TBWA CD Julian Andrews says that the game’s beauty lies in its simplicity and execution: “The new Navara is smarter and tougher than the outgoing model,” he says. “To bring this to the fore, we devised Navara Says.
“The idea behind the game was to make an ad that you can play. The end result is a simple interface that incentivises players to learn about the all-new car’s features by giving them the opportunity to win one.”
Nissan national marketing manager Leighton Agnew says the company is excited about the launch of the NP300 and looking forward to seeing Kiwis challenge Navara Says for the chance to win one.
“This truly is a once-in-a-decade occasion for us,” Agnew said. “The vehicle is top of the line and this game showcases the new engine, features and interior in such a compelling way.
“we think it’ll hit home with Kiwis who love their Navaras.”
CREDITS
Agency: Whybin\TBWA
Digital Production Partner: Rush Digital Interactive
Client: Nissan New Zealand
- Play the game here: www.np300.co.nz
- More details here
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