Colenso BBDO, Ogilvy, Republik, Saatchi & Saatchi, Spark PHD and Carat are the NZ agencies with work through to the shortlist stage of the Singapore-based Asian Marketing Effectiveness & Strategy Awards.
Colenso leads the NZ list with 10, Saatchi has six, Carat three, and one apiece for Ogilvy, Republik and Spark. In total, the juries shortlisted 334 entries from 17 countries.
“It’s always exciting to reach the shortlist stage and see what the jury are identifying as the emerging trends and standout work for the region,” said festival director Andrea Hayes.
The 2014 winners will be unveiled at the St Regis Singapore on Thursday 29 May.
EFFECTIVENESS
Food Products
Feel Tip Top Colenso BBDO Fonterra
Other Consumer Products (Including Durable Goods)
The Smart Phone Line Colenso BBDO Samsung Electronics
Innovative Use of Media
The Smart Phone Line Colenso BBDO Samsung Electronics
Cars & Automotive Services
Holden Commodore Ogilvy
Financial Services, Commercial Public Services, Business Products & Services
Fuji Xerox – Wide War One Republik Communications
Small Budget Marketing Campaign
Fuji Xerox – Wide War One Republik Communications
Marketing Campaign for National Brand Development
DB He’s drinking it for you Colenso BBDO
Sustained Success
Mountain Dew Colenso BBDO
DIGITAL STRATEGY
Financial Services, Commercial Public Services, Business Products & Services
ASB Like Loan Saatchi & Saatchi
Charities, Public Health & Safety & Public Awareness Messages
Trial by Timeline Colenso BBDO Amnesty International
Website & Microsites
V Robbers Colenso BBDO
Display, Banners and Other Rich Media
ASB Like Loan Saatchi & Saatchi
Mobile (including Apps)
ASB Like Loan Saatchi & Saatchi
Video
Tui Plumber SparkPHD
Social
Trial by Timeline Colenso BBDO Amnesty International
The Smart Phone Line Colenso BBDO Samsung Electronics
Online Content
ASB Like Loan Saatchi & Saatchi
Digital Innovation
Trial by Timeline Colenso BBDO Amnesty International
The Smart Phone Line Colenso BBDO Samsung Electronics
ASB Like Loan Saatchi & Saatchi
Integrated Campaign
ASB Like Loan Saatchi & Saatchi
MEDIA STRATEGY
Digital Media
ASB Like Loan Carat
Social
ASB Like Loan Carat
Media Innovation
ASB Like Loan Carat ASB Bank
See the full shortlist, and the judges, at www.ames.asia.
About the Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group www.ames.asia
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
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