Sky TV, with Fuse and OMD, has become the first brand in New Zealand to use the Promoted Stories feature on Snapchat.
Promoted Stories are a new way for brands to tell their stories in the same way Snapchatters and ‘Discover’ publishers do. “This new format allows advertisers to drive business results, like awareness and consideration, on a massive scale,” says Sky TV head of online Kristy Simpson.
“We are super keen to jump on board these new innovations in the social space to target specific audiences,” she said.
“Sky TV will offer their unique perspective around all things entertainment, lifestyle and sport on the channel. The focus is to provide exclusive content to those who follow the sky_nz Snapchat channel.”
“Key content in the near future is Thor: Ragnarok, Westworld S2, College Rugby, and a hunt for Sky’s next Snapchat voiceover artist.”
Sky social media manager Harry Barker said: “This is an exciting time for us as we have highlighted Snapchat and its platform in our strategy as an opportunity to engage with new and previously unreached audiences.
“We look forward to using Snapchat’s new feature to communicate the awesome content we have to offer in a fun and engaging manner. Watch this space.”
Key pieces of content that will be focused on in the near future will be Thor: Ragnarok, Westworld S2, College Rugby, and a hunt for Sky TV’s next Snapchat voice-over artist dubbed Sky TV Voice Jockey.
Promoted Stories for Snapchat will be launching to the rest of the market on Friday 27 April across New Zealand and Australia and will be available to book via Snapchat ads manager.
CREDITS
Sky Head of Online: Kristy Simpson
Sky Social Media Manager: Harry Barker
Sky Social Media Manager: Sophie Newton
Head of Fuse: Gina McKinnon
Senior Content & Social Manager Fuse: Jed Misa
Senior Creative Fuse: Jay McDaniel
Intermediate Creative: Fuse Sam Reddington
Junior Creative Fuse: Dylan Davies
Producer & Community Manager Fuse: Mitchell Dolan
Client Service Director – OMD:Fay Laurenson
Account Director – OMD: Courtney Newton
Digital Director – OMD: Irene Chua
Senior Programmatic Specialist OMD: Sam Burns
Programmatic Manager – OMD: Manjit Singh
Digital Account Manager – OMD: Matthew Lyne
Account Executive – OMD: Kishan Patel
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