AUCKLAND, Today: Building on the success of New Zealand’s first Subscription Video on Demand (SVOD) advertising platform, On Neon, Sky has now introduced digital advertising on its premium sports streaming service, Sky Sport Now.
With 51.3 million annual streams* and coverage across an average of 35 sports, Sky Sport Now gives advertisers the chance to reach audiences with precision targeting in a top-tier setting.
Lauren Quaintance, Sky’s Chief Media and Data Officer, says: “The launch of digital advertising on Sky Sport Now welcomes advertisers to Sky’s highly engaged live sport audiences on this platform for the first time.”
“It’s widely understood that brands need at least 2.5 seconds of attention for ads to make an impact, and a recent study by Amplified Intelligence found Sky’s Video on Demand (VOD) content delivers an impressive 13.8 seconds of active attention on 30’’ ads on average,” she adds.
“After the successful launch of advertising on Neon earlier this year, we’re proud to offer New Zealand’s second SVOD advertising solution with Sky Sport Now.” – Ben Gibb
She notes that “live sport delivered 34% higher active ad attention than other content, placing live sport on Sky VOD amongst the highest active attention Amplified Intelligence has seen across all TV and video platforms they have measured globally. There’s simply nothing like it for delivering engaged audiences and active attention to advertising.”
Sky’s Head of Sales, Ben Gibb, shares his excitement about expanding the ad offering: “After the successful launch of advertising on Neon earlier this year, we’re proud to offer New Zealand’s second SVOD advertising solution with Sky Sport Now.”
“With all the live sport that Kiwis love in one place and scalable live sport audiences finally available to local digital advertisers, we’ve already seen strong interest from clients eager to get involved,” he adds.
Sky Sport Now’s powerful combination of top-tier sports and high ad attention offers advertisers a chance to reach new audiences on a highly effective digital platform.
- More info here: skyadvertising.co.nz/advertising
*SOURCE 1: NIELSEN CMI, Q1 2023 – Q4 2023, AP15+, ONLINE VIDEO/TV SERVICES USED L7D.
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