AUCKLAND, Yesterday: PlayStation NZ elevated brand engagement to new heights with their Sky Striker activation at Auckland’s Sky Tower on 21st November.
The event drew over 400 attendees, showcasing PlayStation’s leadership in entertainment innovation by transforming the Sky Tower into a playable experience for one night only.
Inspired by classic fairground strength tests, participants triggered interactive laser and lighting displays on the Sky Tower, blending cutting-edge technology with PlayStation’s passion for unforgettable experiences.
Krister Robinson, Head of Marketing for PlayStation NZ, said: “We’re thrilled with the response to Sky Striker. We knew this would be big but it’s gone beyond our expectations.
“As a team we wanted to take play to another level and to show how fun life can be when you take play seriously.”
Lets Play Live’s team executed the technical display. Founder Duane Mutu remarked: “Our brief was to take play to new heights and to say that was achieved is an understatement.
“We are so proud to have brought this breakthrough media activation to life for PlayStation in Auckland’s iconic Sky Tower, creating a unique experience for fans.” – John Halpin
“With hundreds of participants who helped us light up the Sky Tower, you can say it took a village. And we’re proud to have played a part in this historic moment.”
Hosted by Ben Boyce with live beats from DJ Spence, the activation attracted participants from across Auckland, some arriving as early as 3:00 PM to join the fun.
GroupM’s EssenceMediacom led the media activation as part of PlayStation’s campaign, which also spanned digital, OOH, cinema, and AV channels.
John Halpin, GroupM NZ CEO said, “We are so proud to have brought this breakthrough media activation to life for PlayStation in Auckland’s iconic Sky Tower, creating a unique experience for fans.
“It’s a true example of groundbreaking media that pushes the boundaries of what’s possible in marketing to connect brands with consumers in engaging and non-traditional ways.”
Eleven PR boosted event visibility by collaborating with social creators like William Waiirua and Caio Monte Negro, enticing Aucklanders to light up the Sky Tower.
PlayStation has once again blended gaming, technology, and real-world activation to redefine play, delivering an immersive experience that set a new standard for consumer engagement.
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