PARIS, Sunday: Creative agency Sid Lee Paris tell us they’re not doing much communicating these days, with the focus shifted to everyone’s wellbeing.
“But,” said CD Sylvain Thirach, “we did want to share a campaign we created with condom brand Skyn.
“They wanted to find a way to encourage people to stay home, listen to and respect the measures being put in place, so they created some tips.
“The campaign, Stay and F*** at Home, offers new ways to look at social distancing.”
“Skyn recognizes that social distancing is the only way to slow the spread of Covid-19.”
“To share their message, Skyn is reaching out where everyone is living – online. The brand will be publishing content featuring messages like, Coming is always safer than going, compelling people to Stay And F*** At Home in order to keep everyone safer.
“This initiative advocates for ways to make the best of the situation and reminds us that we can turn restrictive measures into something that brings us together.
“Skyn recognizes that social distancing is the only way to slow the spread of Covid-19.”
- More here: skyn.com/en-nz/condoms
Share this Post
