WAIKATO, Today: Unbound, a Waikato-based digital marketing agency, has teamed up with Stape to ramp up server-side tracking for better data accuracy and campaign enhancement.
Stape’s platform makes server-side tracking easier, giving marketers more control, longer cookie lives, and airtight privacy compliance.
Quentin Weber, Unbound’s founder and CEO, shared that they’ve been collaborating with Stape for a while. Making the partnership official boosts support for their clients.
“Data is the foundation of effective marketing, and a partnership with Stape ensures our clients not only have the data to make better decisions but also benefit from our direct connection to the provider.” – Quentin Weber
“Data is the foundation of effective marketing, and a partnership with Stape ensures our clients not only have the data to make better decisions but also benefit from our direct connection to the provider. For us, it’s about delivering the best possible results for their ad spend and Stape allows us to do that.”
Why is this important? As gathering reliable customer data gets tougher, server-side tracking offers a solid, privacy-friendly way to keep up.
This move lets Unbound help clients tackle these data challenges, keeping their marketing strategies sharp and effective amidst digital changes.
This partnership also strengthens Unbound’s ties with top players like Hivestack, Cookiebot, and Google, where they are a Premier Partner.
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