ADELAIDE, Monday: The South Australian Tourism Commission and TBWA\New Zealand have launched a marketing campaign designed to attract Kiwis to the “original and unexpected experience”s on offer in South Australia.
SATC ceo Rodney Harrex said: “The campaign research shows that New Zealand travellers are looking for new and different travel experiences, and South Australia is in a prime position to deliver on this.
“Off the back of consistent investment in the market, consideration for a South Australian holiday is at its highest point in five years, and we’re excited to continue that momentum with the launch of this campaign which specifically targets Kiwis and works with our NZ trade partners.
“Air New Zealand will recommence non-stop services between Auckland and Adelaide from 6 July.”
“The new campaign will roll-out in three phases and feature experiences found across the state, promoting how easy and accessible it is to discover. From swimming with giant cuttlefish, to shimmering pink lakes and gardens that grow underground.
“In South Australia we reward curious hearts – the more you search, the more you will unearth. With over 200 cellar doors to try, a labyrinth of hidden bars and city laneways to get lost in, and wildlife just waiting to make your acquaintance – Kiwis are invited to reward their wonder in South Australia.”
Air New Zealand will recommence non-stop services between Auckland and Adelaide from Wednesday 6 July.
CREDITS
Advertising Agency: TBWA\New Zealand
Media Agency: Dentsu
PR Agency: Boyd PR
Client: South Australian Tourism Commission
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