AUCKLAND, Today: Spark PR & Activate has unveiled a new partnership between Seventh Generation and charity Million Metres that will see the restoration of Aotearoa’s waterways and wetlands.
Wetlands are the kidneys of the earth, filtering pollutants and contaminants before they reach our rivers and oceans. Currently, only 10% of Aotearoa’s historic wetlands remain.
Seventh Generation, with the support of Spark PR & Activate, is aiming to inspire a green revolution as the brand launches in New Zealand. This includes a bold awareness and fundraising campaign alongside Million Metres to restore the country’s natural resources for generations to come.
The first project focuses on the restoration of the Rangihoua Wetland on Waiheke Island, working alongside the Waiheke Resources Trust.
Spark PR & Activate, Seventh Generation and Million Metres have the bold aim of raising $50,000 this summer to plant 2700 native trees and shrubs over 758 metres of wetland. For every donation received, Seventh Generation have pledged to match the fund, dollar for dollar, up to $25,000.
Spark PR & Activate managing director Dallas Gurney, said the Seventh Generation campaign and the Million Metres Project partnership is a special one. “We have absolutely loved supporting Seventh Generation as they launch in New Zealand,” she said.
“Wetlands are kidneys of the earth, filtering contaminants before they reach our rivers and oceans. Only 10% of NZ’s wetlands remain.”
“The cause is important for the preservation of what makes New Zealand special, our natural resources and environment, so it is particularly close to our hearts. We are looking forward to working with our partners to bring this to life and shine a light on the importance of restoring and looking after our country.”
Spark PR & Activate and Seventh Generation officially launched the partnership by recreating a wetland in Auckland’s downtown Takutai Square. Kiwi artist Flox created aa bespoke wetland mural onsite.
With each donation, Flox continued to bring to life the design of a restored wetland and each panel will be auctioned on Trademe, with funds going towards the restoration project. Seventh Generation laundry detergent and dishwash was handed out with every gold coin donation.
In addition to the fundraising efforts, Spark PR & Activate is working with Seventh Generation NZ ambassador Madeline Sami and MediaWorks to create content to launch the project which can be viewed across her social channels and MediaWorks platforms.
Kiwis can donate directly online through Million Metres at: millionmetres.org.nz/seventh-generation
About PHD
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media, reflected in the network ranking 2nd most awarded network in the world, according to the Gunn Media 100 report – a benchmark of the most creatively awarded agencies and networks. PHD New Zealand was also named the Communications Council Media Agency of the Year 2018, Media Network of the Year at Spikes Asia Festival of Creativity 2017 and was also awarded a silver for the Campaign Asia Pacific Media Agency of the Year 2017. PHD has over 4000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing media and communication agency networks. The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC).
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