AUCKLAND, Today: Once, mobile phones were just for calls and texts. Now, they’re the gateway to all your favourite entertainment—whether that’s streaming in the shower, gaming on the bus, or curating the perfect playlist.
Entertainment has never been more accessible, and Spark is making it even better. Their new What A Time To Be Into It platform helps Kiwis dive deeper into what they love with upgraded mobile plans.
Created with Colenso BBDO, the campaign celebrates all the ways people consume entertainment on their phones—from Westerosian dragons to bubblegum pop and intense zombie battles.
Luke Smith, Spark NZ Chapter Area Lead said, “20 years ago, there were three TV channels. Today, you can watch, play or listen to whatever you want to, wherever you want to, using a phone that folds in half.
“At Spark, we understand that the way New Zealanders consume entertainment has changed. So, to reflect this, we’ve changed how our mobile plans work.
“Your phone is the place you indulge in your guilty pleasure shows, watch the things that other people might find weird, or get your fill on all the cringey 80s pop you can.” – Kimberley Ragan
“This has meant supercharging data across our plans, to give New Zealand more data than ever before. Now, if you want to binge the latest tragicomedy from the ferry, you can.”
The campaign, crafted with production partners Franklin Rd, Scholar & Unlisted, blends a range of creative styles. Hand-drawn anime, gaming-inspired candy explosions, and even a late-night nod to 90s New Zealand Splatter bring it to life.
Kimberley Ragan, Colenso BBDO Group Creative Director said, “Mobile watching has an intimacy you can’t always get on a larger screen.
“Your phone is the place you indulge in your guilty pleasure shows, watch the things that other people might find weird, or get your fill on all the cringey 80s pop you can.
“Your phone is where you are most comfortable to be a true fan of whatever you’re into, and What A Time To Be Into It pays homage to all the many entertainment worlds New Zealanders nerd out about.”
The campaign launched Sunday, 2 March, across TV, online video, cinema, social media, and streaming platforms. It also features on billboards, transport takeovers, and banners.
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