Special Group has put its design skills to work to help create new bottles and packaging for ecostore’s Iconic household cleaning and personal care company ecostore has just released a new skincare range, the distinctively colourful SKIN by ecostore.
The range, which includes cleansers, moisturisers, a facial oil, a night cream and a lip balm, features New Zealand bioactive ingredients from sustainable sources. Among the hero ingredients are an extract from seaweed from the Marlborough Sounds, a waste product from mussel farms that’s found new life in skincare thanks to its powerful hydrating and replenishing properties.
Add to this antioxidant-rich grapeseed extract, blackcurrant oil, and harakeke (New Zealand flax) and you have a science-based, bioactive skincare range.
ecostore’s long-time brand and design partners Special Group teamed up with independent product designer Jamie McLellan to deliver the new bespoke bottles.
“The boxes and shapes are complemented with coloured caps inspired by the SKIN by ecostore ingredients and their origins: from the deep green-blue of the Marlborough Sounds to the sunny orange of the grape seed extract that’s sourced from the region’s vineyards,” says Special Group partner/design ECD Heath Lowe.
“We’ve been working with ecostore for eight years now, creating harmony between each of their distinctive product categories, so it’s been a fun departure to be able to launch a new proposition with them — premium, elegant and colourful,” he said.
Special senior designer Richard Francis said: “It’s a fine balancing act, right? The brand’s iconic design principles — clean, reductive and straightforward — also need to allow this new range to express its own inherent qualities.
“The ingredient story needs to come forward to be convincing in this more premium category. It’s more enriching, so the design includes more detailing in finish and texture.”
The range is now available at New Zealand supermarkets and online at www.skinbyecostore.co.nz
CREDITS
Client: ecostore
Founder/ceo: Malcolm Rands
Design: Jamie McLellan (jamiemclellan.com)
Agency: Special Group
Agency design: ECD: Heath Lowe
Senior Designer: Richard Francis
PR: Niki Schuck PR
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