Since rebranding from NZ Sponsorship Agency to Spur in 2014, the Auckland-based boutique sponsorship and brand experience agency has continued to grow, with the addition of inhouse content production and studio capability.
“As well as design, our studio is producing 3D renders so that clients can see the environments we are creating for their activations,” said managing director Nick Harvey. “When they walk into a space and it matches the renders down to the last detail, we know we’ve created a great base from which to engage their audience.”
Harvey says the ability to produce content inhouse is also adding a new dimension to the agency.
“From a content perspective, Spur has been producing quality video for our clients for many years, however it’s a rewarding step to bring this capability into the building,” he says. “It enables sharing of ideas, and a really collaborative approach to the edit process.”
“With the evolution of programmatic marketing, brands have a cost effective and targeted means of connecting with their audience online through content that captures the essence of their activations. This has proved a great formula for clients such as Corona.
“Last winter we delivered a programme of activity for Corona that included pop-up bars in Queenstown and Wanaka, snow bars on three skifields and a series of live music events headlined by the Peacekeepers.
Content of the Snow Bar at Cardrona was shot by a local crew and edited by Spur. The clip generated 120,000 views and with 1846 likes, 145 comments and 99 shares.”
Meanwhile Spur headquarters in Pollen St, Grey Lynn, has been redesigned to include a special . zone for staff and clients, now offering an internal deck, a bar, lush lawn and an eclectic hang-out space.
“When the rear of our building was vacated we originally looked around for another business to share the space,” Harvey says. “We realised it was an ideal opportunity to step things up in 2016 by bringing the studio and content capability in-house and breathing new life into our work environment.”
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