AUCKLAND, Today: “For the last 10 years, I feel like advertising has tried make an argument. The argument is one of precision,” writes DDB CCO Damon Stapleton in his latest blog post.
“If you have enough knowledge about the customer and you are in the right place, magical things can happen. This of course is all based on data and patterns of behaviour.
“We really need emotion – now more than ever – to cut through the endless channels filled with shit.”
“The word predictability comes to mind … My argument is that despite all this precision we really need emotion.
“Perhaps, we need it now more than ever to cut through the endless channels filled with shit content.”
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