DDB & Steinlager have released a nailbiting new 4mins 47secs video that shows the entire duration of Kiwi freediver William Trubridge’s attempt to set a new record of 102m in the Bahamas. It climaxes in a shot-from-below scene at the moment Trubridge emerges from the gloom and touches the 102m marker, and then follows him on the ascent to 20m below the surface when he reached out for the support rope, effectively abandoning the attempt.
Trubridge, who recovered quickly when he surfaced, has announced he’ll attempt the dive again next year.
He was already a global name in maritime sports, but the high-visibility Steinlager campaign’s gripping video footage has taken him to a far wider audience – in NZ at least, where almost overnight he’s become a household name.
This video was shot by Hollywood-based Yaptone Media.
CREDITS
DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Digital Creative Director: Haydn Kerr
Senior Art Director: James Conner
Senior Copywriter: Christie Cooper
Senior Copywriter: Guy Denniston
Planning Director: Rupert Price
Group Business Director: Scott Wallace
Senior Account Manager: Jonathan Rea
Digital Operations Manager: Liz Knox
Digital Producer: Sheetal Pradhan
Lead Designer: Jason Vertongen
Digital Designers: Jim Pachal, David Woon
Lead Developer: Cameron Crosby
Digital Developers: Braden Wikohika, Steve Hoeksema, Michael McMillan
Digital Planner: Parker Mason
Agency TV Producer: Rosie Grayson, Kate Moses
Agency TV Executive Producer: Judy Thompson
Executive Producer: Judy Thompson
DOPs: Simon Temple / Nic Harris
Editor: Steve Gulik
Colourist: Pete Ritchie
Media: Zenith OptiMedia
Group Business Director: Alex Lawson
Senior Media Planner: Henry Rowley
Live Production
Production Company: Yaptone Media
Executive Producer: Johnny West
Agency Producers: Scott Wallace, Jonathan Rea, Kate Moses
PR – The PR Shop
Director: Pippa Lekner
Account Manager: Alisa Keall-Grant
Senior Account Executive: Tom Frankish
Client – Lion
Marketing and International Director: Craig Baldie
Category Director – Beer: Ben Wheeler
Senior Brand Manager: Michael Taylor
Brand Manager: Alison Futcher
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