AUCKLAND, Monday: Research/testing platform Stickybeak NZ has appointed NZ-based Anna Fitzgerald as its first head of global growth. She reports to ceo Anna Henwood (also in Auckland).
Previously based in London as operations director with hospitality software company Edify systems, Fitzgerald’s role will be to accelerate global growth and support Stickybeak’s growing customer base.
Anna Henwood said: “Anna has so much great experience driving revenue and operational efficiency, and her passion and knowledge growing tech startups is perfect for our stage of growth.
“Stickybeak has grown very fast over the last few years and we are now ensuring that we can maintain that growth, continue to innovate on the product side and keep our customers happy with great insights at record speeds not matched by any other platform.”
“Moving back from London, I’ve been thrilled to see the quality of tech companies in New Zealand.”
Anna Fitzgerald said: “Moving back from London, I’ve been thrilled to see the quality of tech companies in New Zealand.
“Joining Stickybeak was an easy and exciting decision owing to its global impact, how it connects businesses and NGOs with real people in real time, and its incredible team.”
About Stickybeak
Stickybeak enables organisations and individuals to commission public quantitative surveys from their own desktops rather than through costly, slower research agencies or old-fashioned panels of jaded respondents. Stickybeak’s conversational-style surveys recruit respondents fresh for each survey from over 4 billion people active on social media worldwide.
Clients to date have come from the US, Asia, UK, Europe, Australia and New Zealand – Dole International Foods, SC Johnson, Tetra Pak, Zespri, Klook, The World Health Organisation, Vodafone, O2, Spark, and Swisse; Oxfam, Spend My Super; Edelman, Ogilvy, Ketchum and Golin; and media organisations like The Spinoff and PRovoke as well as individuals, academics, authors, unions, local government organisations, and small businesses and startups. Surveys have been conducted in every region of the world and in multiple languages.
Stickybeak was launched in London, New York, and Cannes in 2019.
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